Many policyholders ask how we set their premiums. The answer, as with all great questions, is that we look at the cat. This article explains the Purrfect Drop Premium Formula, which has been in use for 40 years and has been updated twice, once to add a column and once to remove a sandwich.
The basic formula
Your monthly premium is calculated as follows: the Base Rate, multiplied by the Edge Factor, divided by the Calm Index, plus a small amount for our time. The Base Rate is fixed at the price of a tin of tuna. The other terms deserve some explanation.
The Edge Factor
The Edge Factor measures how many objects in your home are located within one paw length of an edge. A tidy home with all items pushed against the wall scores 1.0. A home with a row of glasses along the front of a shelf scores 7.4. A home with a vase, a candle and a laptop on a ledge scores “please call us”.
The Calm Index
The Calm Index is a measure of the household cat’s emotional state. A cat who sits quietly in a window scores 8 or 9. A cat who paces at midnight scores 3. A cat who has recently met a laser pointer and is still thinking about it scores zero, and the household is advised to take out a bigger policy.
Other factors
- Number of shelves above knee height
- Presence of houseplants, which are classified as bait
- Age of the cat, with young cats rated as chaotic and old cats rated as “knowing”
- Presence of a second cat, which multiplies the premium by a number we do not discuss
- Whether the household owns a vase named after a relative
Discounts
We offer a range of discounts to households that take reasonable steps to reduce risk. A household that stores glasses in a cabinet receives 5 percent off. A household that keeps a spare cardboard box near the table, as a decoy, receives 8 percent. A household that places a small sign reading “please do not” on every shelf receives nothing, because the sign has never worked, but we appreciate the effort.
Loadings
A loading is an increase in your premium based on specific risk. A household that has previously made a claim for a broken lamp receives a “lamp loading”. A household that has made a claim for a lamp, a candle and a clock receives the “full set”. A household that has made a claim for a plate, two glasses and a small wedding gift receives a handwritten note.
Fairness
We are often asked whether the formula is fair. We believe it is as fair as a cat sitting on a keyboard. It reflects the facts as we see them, and it applies equally to every household regardless of income, status or size of sofa.
What to do if your premium rises
If your premium rises, we recommend a calm conversation with the cat. Explain the situation in clear terms. Listen to the cat’s response, which will be a loud meow at 5 AM. Then call us, and we will explain, once more, that the formula is final.
Thank you for trusting us to measure the immeasurable, one shelf at a time.
Sample calculation
Consider a household with one cat, three shelves, a houseplant and a decorative bowl. The Base Rate is one tin of tuna. The Edge Factor is 3.2, because of the bowl. The Calm Index is 6, because the cat is a little distracted. The premium is therefore 3.2 divided by 6, which is roughly half a tin, plus a small amount for our time. Add the plant loading and the result is one tin and a bit. The household pays this happily, in our experience, for about a month.
Common misunderstandings
Some policyholders believe their premium will fall if the cat is on a diet. It will not. A thin cat is a faster cat. Others believe that a very old cat poses no risk, and our records show that very old cats hold the highest number of claims per whisker. Experience, as the saying goes, is the best teacher of shelves.